The surges in online business and online stores have made a
tremendous impact on the world of commerce. The consumers' behavior has also
seen a radical change and the trend is likely to continue. In order to keep
them relevant, the companies have evolved strategies which make their presence
felt in everyday life. The traditional marketing relied heavily on advertising
in print or television or road hoardings to become an integral part of the
consumers' mindscape.
The modern consumer is conceived to be more conscious about
the quality and services. The options before the consumer have increased
manifolds in the present digital world. The communication or feedback received
from fellow men (or women) about any product matters more than it used to ever
before. Publicity from `word of mouth' has been largely replaced by a new
phrase `electronic word of mouth' (eWoM) and is indeed very potent and far
reaching.
Social networking sites like Facebook or Linked In or
twitter have become an integral part of most modern consumers. The marketing
experts have seen these as an opportunity to reach their potential customers.
The interactive nature of these platforms has also provided an opportunity to
build a better connection with the consumers. The companies now announce the
launch of new products, schemes, discounts, coupons etc., through these social
media sites and have found that it spreads rapidly within the consumer group.
One of the well-known online businesses that manufactures
and markets dietary health supplement Maximum Strength Resveratrol Complex,
Feel Good Gold has been keenly indulged in promoting its product through social
media sites like Facebook. The company has its manufacturing facilities in
Europe and USA. It markets its product through its website or Amazon. The
multiple benefits of Resveratrol are well established by medical fraternity
through scientific research. It is found naturally in grapes (skin of the
grapes), peanuts, berries, and many plant roots which are widely acknowledged
as health foods for centuries. The chemical Resveratrol which is responsible
for the goodness of these natural food items has been extracted and supplied in
diet supplement form to enjoy its benefits. The magic molecule is known to
fight cardiac problems, Alzheimer's disease, diabetes and other illnesses. Feel
Good Gold claims to provide the magic supplement in Trans-resveratrol form
which results in better assimilation in body tissues and thus yields better
results.
According to the Sales Manager, Jennifer Marina, "We
are going to initiate major interactive campaign in social media sites which
will highlight the benefits experienced by our consumers. The positive feedback
received from the users of our Resveratrol Complex has prompted us to reach to
a wider base. Our upcoming social media effort to promote the same will help us
achieve it."
Resveratrol And The SIRT 1 Gene
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